MM Wealth’s support of the Surviving Winter Appeal

Published: October 2026

The Surviving Winter Appeal is Cambridgeshire Community Foundation’s annual winter fundraising campaign. It helps families and individuals facing fuel poverty across Cambridgeshire to stay warm, safe, and well.

This year’s fundraising target is £15,000, and MM Wealth has kick-started the appeal with a £7,500 donation.

Funds raised through the appeal are used to make direct energy-related payments, such as topping up prepayment meters, covering upcoming gas and electricity bills, or paying for heating oil deliveries.

The result is immediate relief for households struggling to stay warm.

Key facts and figures

• Appeal target: £15,000
• Launch donation from MM Wealth: £7,500, which takes the appeal halfway to its target
• Still to raise: £7,500
• Households predicted to experience fuel poverty in Cambridgeshire: over 30,000
• Adults in the UK who spend winter in cold, damp homes: around 8 million
• Winter deaths each year in the UK associated with living in cold homes: more than 7,000
• Where donations go: topping up prepayment meters, covering gas and electricity bills, paying for heating oil deliveries, etc.
• How to apply for support: Contact the Foundation’s distribution partners listed here.
• How to donate: https://www.justgiving.com/campaign/winter2627

At MM Wealth, we’re passionate about supporting the communities in which we live and work. The Surviving Winter Appeal provides direct help to people across Cambridgeshire at a time when many continue to face financial pressures and rising household costs.

We hope our donation inspires others to get involved and contribute whatever they can. By working together, we can ensure more local people stay warm and supported this winter.

Michael O’Toole, CEO, Cambridgeshire Community Foundation, commented, “No one should have to spend winter in a cold home, yet over 30,000 households across Cambridgeshire experience fuel poverty. Behind those numbers are older residents afraid to turn on the heating, families struggling to make ends meet and vulnerable residents facing impossible choices between heating and other essentials.

The consequences extend far beyond discomfort. We know that living in cold homes affects physical and mental health and contributes to thousands of avoidable winter deaths every year.

We’re incredibly grateful to MM Wealth for launching this year’s appeal with a donation of £7,500. Their generosity means we’re already halfway towards our £15,000 target. Now we’re inviting individuals and businesses across Cambridgeshire to help us match that contribution, so together we can make sure more local people stay warm, safe and well this winter.”

Every donation, whatever the size, is hugely appreciated and goes towards the energy costs of some of the most vulnerable members of our community.

Please give if you can: https://www.justgiving.com/campaign/winter2627